It was confirmed. In the absence of smartphones, the protagonists at this IFA in Berlin are televisions. A market that this summer has grown around 25% thanks to the World Cup in Russia and with a common denominator: the preferred ones are 55-inch screens. “Screens are growing,” a Samsung executive tells Innova + in Berlin.
A growth that the market expects in 2025 reach 70 inches and it is these screens that reign in homes around the world. “The market is turning to screens above 65 inches,” they say from Samsung.
LG’s commitment goes further and they expect to have 5 million television units on the market. However, the price is one of the great unknowns and could be around 5,000-15,000 euros for the screens recently presented by Samsung, as Innova + has learned.
Today, 75-inch televisions “grow 100% from prior periods and” beyond 55 inches, the pixels are larger and more resolution is needed, “market experts say. This is how you get to 8K televisions that have 32 million pixels, in the case of LG’s OLED 8K they reach 33 million. Figures very far from Full HD 2 million pixels.
What does this mess of figures mean? A pixel is a square or rectangular point that computer language uses to define the smallest part of a screen, so you are reading this news about a set of pixels. So the more pixels, the higher resolution, that is, more detail and visual information. In Samsung’s words, “cast the perfect reality.”
Although it may seem like a lie, artificial intelligence is the key also on televisions and not to make a television grill to the taste of the viewer. Today talking about 4K in Spain is a dream.
At the moment, this content in 3840×2160 pixels is offered by Netflix, Amazon Prime Video or on pay TV through Vodafone and Orange. Spanish DTT? A dream, only TVE broadcasts its 4K channel in tests.
And how do you get to 8K without this content, the answer is artificial intelligence. While waiting for the arrival of native content in 7680×4320 pixels, the big tech companies are using scaling.
“OLED technology has been defined from the start as the next generation of display technology, based on the self-luminescence of its pixels and by eliminating the need for any kind of backlighting,” explains LG, who has also brought an 8K television to Berlin. .
Thanks to this technology and algorithms, the industry is preparing for the landing of giant screens equipped with latest generation smart chips.
Samsung has equipped its new televisions with the Quantum Processor 8K that does not incorporate an algorithm, but “256 non-fixed”. Thanks to this system, the artificial intelligence behind these panels will improve the images in 8K and without the need to be connected to the network.
“The first OLED 8K television sets a milestone in the field of display technology and represents its evolution,” says Brian Kwon, president of LG Home Entertainment. A jump within the image that produces a 3D feeling.
In addition, the Samsung Q900R has Direct Full Array Elite technology to achieve a better contrast and precise backlight control.
The TV reproduces 100% color volume, allowing users to appreciate billions of color tones and the highest color accuracy achieved to date.
A leap in quality as well, since they go from 1080p resolution of FullHD (1920×1080 pixels with progressive scanning), the most used in Spanish homes, to the 7680×4320 pixels of 8K. A dive that Innova + has proven and where artificial intelligence is able to scale down to the smallest detail.
In addition, they raise the nits, that is, the amount of light emitted in a given area to 4,000 on 85-inch screens. This means that there is more brightness in the image, transferring “perfect reality to the viewer,” according to the South Korean company.
Samsung brings the first 8K televisions to Spain in October in three versions 65, 75 and 85 inches. The brand has also unveiled the prices of its new screens: 4,999 euros for the 65 inch version, 6,999 euros for the 75 and, finally, the largest will reach 14,999 euros. For its part, LG will bring its 8K to Spain in September 2019 and include 88 and 75-inch LED and OLED models.
The focus is undoubtedly on the Tokyo Olympics to be held in 2020, there to talk about 8K is normal. The Japanese chain NHK even broadcast in 2016 those of Rio in this resolution.
New models in Europe
The Wall, a state-of-the-art Micro LED screen designed for corporate and outdoor environments, arrived last year at the German fair and this year returns with the announcement of the landing in the European market. A monitor “fully customizable to give users the freedom to decide how to incorporate the screen into their spaces,” says the company.
In addition, Samsung introduces a new 49 “model for the The Frame and Easy Discovery family of televisions, making it easy for users to access specially selected artwork that will be displayed on screen without having to choose from hundreds of options.