Classmates test online stores inside the social network

Users of “Classmates” will soon be able to purchase goods and services of shops and brands within the social network. The approbation of the format involves the companies Megogo, MediaMarkt, “Sportmaster”, Clarins, etc.

About ecommerce functionality
“Classmates” test online stores inside the social network. Administrators of groups created by sellers can add individual items to the online …Read More

For online video advertising, attractiveness is more important than visibility

The visibility of advertising is important for generating sales using online video, but its appeal is even more important. It is to this conclusion came Nielsen Catalina Solutions. The results of their study were presented on Tuesday at the annual Advertising Research Foundation.

It turned out that if online video advertising reaches the Media Rating Council …Read More