Storytelling has always been an important part of successful marketing.
The stories help us establish links with consumers and create our own unique image. But can you tell a story in social networks? After all, posts should be short and attract attention.
In fact, there are many ways to use social networks for storytelling. In today’s article, …Read More
One rainy evening I decided to stay at home and arrange myself an evening of favorite TV series on the couch with popcorn. And everything was so good – until a certain time. Alerts began to arrive on my phone, one by one.
With each new notification, my mood for rest was lost. My friends came …Read More
If one photo replaces thousands of words, then the advertising-carousel can replace 10 times more. According to Kinetic Social, advertisers who use the carousel format celebrate a 10 times higher click through rate than when working with other formats on Facebook and Instagram.
Carousel advertising allows you to use up to 10 photos and videos in …Read More
I once met the phrase on the Internet: “Social networks have done more for business than all ministries and support programs put together.” I do not know who the author is, but he hit the mark.
There are more and more opportunities for business in social networks. What’s new has appeared in the last six months, …Read More
Since the emergence of social platforms, the dynamics of their growth is rapidly accelerating and is moving along the path of increasing socialization. Undoubtedly, media platforms have become an integral part of everyday life, and it is quite obvious: the Internet space provides free access to information in which the user is involved in a …Read More
Many people think that the writer’s best friend is a dictionary. But it is not so. A real Holy Grail is a style guide. The same is true for all employees who work with social networks.
Beginners in the style guide will be able to find the answer to almost any question. It will also help …Read More