Transactional brands offer the right product in the right place and at the right time. They launch advertising campaigns that attract the attention of the audience. People pay a fair price, while they are not particularly loyal, their relationship with the brand is 100% rational.
Emotional brands, by contrast, create irrational relationships – in the most …Read More
What is the direction of content marketing? What trends are leading today? Which brands show the best examples of successful content marketing?
These questions worry all modern marketers.
The best way to answer them is to demonstrate examples from the practice of the best brands. This will help to build confidence in oneself and inspire new ideas.
So, …Read More
Transformations are a way to influence the brand’s future, expand the audience and remain relevant in competitive markets.
Changing your logo or slogan is associated with significant risks – especially for large, well-known brands. If you move too far from your basic concept, you can lose the base audience. But if the changes are not sufficiently …Read More
Edelman Intelligence Company conducted a study in which it tried to find out what consumers want from brands that create and actively promote corporate pages in social networks. The results are presented in our article below. ALSO REFER, 21 Social Media Marketing Statistics You Need to Know in 2017
13,000 respondents from 13 countries participated in the …Read More