Success loves courageous: the Art of Trolling as a Marketing Strategy

 

Imagine you are launching a new product. How in such conditions to pay attention to the advantages of your proposal?
In this article we will talk about a non-standard solution for the boldest – trolling. Yes, it is successfully used as an instrument for influencing the audience in marketing. Do you want to know how? Read …Read More

For online video advertising, attractiveness is more important than visibility

The visibility of advertising is important for generating sales using online video, but its appeal is even more important. It is to this conclusion came Nielsen Catalina Solutions. The results of their study were presented on Tuesday at the annual Advertising Research Foundation.

It turned out that if online video advertising reaches the Media Rating Council …Read More